Press Release.

Here is an image of the final layout of my press release as it would be printed:

This is the context of the press release:

Bankside
London

SE1 9TG

Press release

It’s not what you wear, but who you wear…

5^th May – 30^th July 2011

The Tate Modern invites you to an art exhibition with a fashionable difference. As you enter the famous Turbine Hall you will be greeted by the familiar catwalk setting with front row guests either side. However when you look closer you will find the items on the catwalk are static sculptures, caught in the moment as they walk down the industrial platform. The guests are stunning photos of those in or related to the fashion industry, peering onto the catwalk and admiring the artwork. If you explore far enough there’s even a backstage area. Here you will discover all of the items being prepared to go on stage, each separately hung on its own clothes rail in a 2D form, waiting to be transformed into the sculptures found on stage. Also backstage are some suggestions towards the fashion industry. Are the large scale cut away works suggesting destruction and a hate for the industry, or a fascination and creation? Is the painted portrait of a model with a walking stick beautiful,  or does it signify the hidden body issues not usually depicted in glossy magazines?

This exhibition questions the line between art and fashion. Both are creative processes and yet we often give one more worth than the over. Here you can see that some artists have dared to ‘lower’ themselves to fashion depths and by doing so they have created beautiful pieces of fashion worthy artwork. Some fashion designers and photographers have taken on the challenge of standing up to those who look down on their craft and have proven they too can produce something as creative and thought provoking as an artist.

Within the exhibition you will find work from the likes of Susie MacMurray, Annie Morris, Rankin and Richard Avedon to name a few. None of the works have been named or identify who they belong to. Can you guess which was created by an artist and which by a fashion designer? Should it matter? After studying the sculptural dresses on display, the striking photography and intriguing wall art the point should be made that all these works have something in common, the beautiful artwork that can come from the study of fashion and it’s contexts.

“Personality begins where comparison ends.” –Karl Lagerfeld 

For a full list of artists and more information you can visit the gallery’s website www.tate.org.uk/modern/, contact them about tickets via telephone: 020 7887 8888 or e-mail at: visiting.modern@tate.org.uk.

Alternatively you can view the blog where the idea was formed and the development of the exhibition itself katemariecarter.blogspot.com. This also includes a full list of artist with their works and the placement within the exhibition. It is suggested to view this after visiting the gallery.